Foreign media reported on May 3 that advertisements at Russian bus stations accused several Swedish national heroes of being “Nazis”, accompanied by the slogan “We are against Nazis, and they are not”.
Swedes accused of being “Nazis” by advertising messages include writer Astrid Lindgren, IKEA founder Ingvar Kampla, and former Swedish King Gustav V, among others. According to foreign media speculation, Russia launched this anti-Swedish propaganda strategy because Sweden was preparing to join the North Atlantic Treaty Organization.
Sweden has been neutral between NATO and Russia for decades, and the recent Russian armed aggression against Ukraine has caused Sweden to abandon its neutrality. Sweden’s foreign minister described Russia’s internal propaganda strategy as “our victory” and said Russian authorities had defined all countries and individuals criticizing their actions as “Nazis”.